Visualization

– an early illustration of future products

Creator’s visualization expertise is unique for the product development branch. Many innovation and product development companies must hire visualization services from external agencies.

We aid our customers in rendering images, technical illustrations and animations where the product is depicted with outstanding photographic likeness. This service saves both time and money since visualization services can be performed parallel to product development. The technology is used, for example to:

  • Visualize a product’s design and function - to be used, for example, as a foundation for decision making, advertising, or to display future concepts in a realistic setting.
  • Compose a user-friendly manual for a product.

“We bring photo-realistic, rendered images of our upcoming battery chargers with us to trade fairs around the world,” says Anna Rekstad, from CTEK’s marketing department, who has firsthand experience from Creator’s visualization services. “We also bring brochures, roll-ups, banners and projected high resolution animations on film canvas,” says Anna. “It’s fantastic to be able to display it so early in the developmental process.”

Why we succeed with visualization and graphics design

Creator’s use of visualization technology is unique for the product development branch. Many innovation and product development companies must hire visualization services from external agencies.

Daily contact between visualization artists, mechanical designers and industrial designers without requiring expensive services from an external agency is a tremendous advantage for our customers by saving them the extra costs and delays that extra consultants would involve.

Creator’s high resolution images rendered parallel to the development process become a valuable tool for the customer’s manufacturer by illustrating the product’s visual appearance and function - no matter their location.

This service means that Creator visualizes the product even before it is manufactured. A rendered image can be set on a neutral background or placed in a photo taken with a digital camera, displaying the developing product in its intended environment. Much time and money can be saved by demonstrating the product as digitally rendered images at trade fairs or in catalogs before the finished product is released.

Creator even produces outstanding animations that display product model sequences or functions.

What our visualization artists think

Camilla Wikström has worked with visualization, animation and graphical design at Creator since 1999 and has aided in developing Creator’s own visualization concept as well. Several companies have visualized their products at early stages in their developmental processes. Among some of these companies are SCA, Pressmaster, Hiab, ABB, Piab and IKEA.

”We place CAD files in a digital studio and build up a background environment like a real photo studio with lights and cameras,” says Camilla. “It is difficult for the untrained eye to differentiate between a rendered image and a photo,” she says. “They are also sharper and clearer than a photograph. “

Creator’s visualization services have been a great advantage to CTEK, resulting in more flexible work methods and increased time-efficiency.

Presenting customers and distributors with animations and visualizations at an early stage has allowed them an excellent vision of the soon-to-be finished product.

“We bring photo-realistic, rendered images of our upcoming battery chargers with us to trade fairs around the world,” says Anna Rekstad, from CTEK’s marketing department who has firsthand experience from Creator’s visualization services. “We also bring brochures, roll-ups, banners and projected high-resolution animations on film canvas,” says Anna. “It is fantastic to be able to display them so early in the development process.”